GALLERY POLICY 

34Long is an independent commercial gallery dealing in  contemporary fine art. The gallery

•  puts together a number of solo exhibitions per year

•  arranges group exhibitions, on which work acquired in different ways are shown. We buy direct from selected artists, we buy from galleries and we buy at auction. We also buy from individual collectors and we enter into consignment agreements according to opportunity

• hosts auctions once or twice a year

• publishes selected texts in hard copy, on cd and on the web
  
  

GUIDELINES TO EXHIBIT

... please read the following before you approach us.
 
The primary business of 34Long is dealing in the work of artists who have established reputations locally and internationally.
 
We also nurture the careers of selected emerging artists whom we believe have the ability, the commitment and professional perspective to become artists of distinction.
 
We do not believe in overnight sensations, nor in casual transactions. We believe in building relationships of mutual respect and trust with artists and with collectors, in long term appreciation of value, and in the integrity of our judgment. We accept only work which connects with our personal passion and vision. So, should we decline your work, please understand it as a considered business decision, not personal rejection.
 
Artists and exhibitions are unique, so we don't have an inflexible gallery policy. We prefer to negotiate individual agreements with artist whose work we show. Issues typically included are:

•  Quantity of work

•  Title for show

•  Framing, mounting, hanging and presentation

•  Transport

•  Timeframes: images required for advance promotion, delivery of work before opening

•  Press release, deadlines for text

•  Number of adverts placed in publications

•  Catalogue: images, writing, editing, publishing — sharing of cost

•  Opening: catering and service, security, reception — sharing of cost

•  Private viewing

•  Invitations: design, printing, postage, emailing, mailing list — sharing of cost

•  Window display and banner

•  Insurance during exhibition

•  Follow up sales, marketing, consolidation after show, ongoing business

•  In case of low or no sales: splitting costs

•  Cancellation of show

•  Website, cd, other marketing tools

•  VAT registration

•  Pricing structure: prices of works, gallery commission, access to work through the artist's studio, dealing through the gallery

•  Work to other galleries

PROCEDURE TO EXHIBIT

Introduce yourself to us, preferably on email.
 
Attach a condensed CV detailing your tertiary qualifications in art, the number of years you have been working professionally, major exhibitions and galleries where you have shown, especially one-person shows, articles about your work in art publications, other relevant information.
 
Add to this no more than three images of recent works.
 
Outline a proposal for the kind of exhibition you envisage.
 
Be sure to include your telephone or cell number.
 
If we decide in favour of an exhibition, we will contact you and arrange an informal meeting for discussing our work procedure and a format for the proposed exhibition. We will draft a formal agreement outlining responsibilities and expected outcomes, to be signed by the gallery and the artist as a binding contract.